Standards of Practice for Pharmacy Marketers

Pharmacy Marketer Members must adhere to the Standards of Practice
for Fellows of the American College of Veterinary Pharmacists.

Standard 1
The pharmacy marketer shall provide a reference of at least one ACVP Member in good standing.

Standard 2

The pharmacy marketer should be an employee (W-2 or 1099) of a pharmacy in good standing with ACVP.

Standard 3

The pharmacy marketer will have a broad knowledge of veterinary pharmacy practice.

Standard 4

The pharmacy marketer will grow their knowledge base by attending appropriate continuing education courses designed for marketers. ACVP provides numerous ACPE-accredited continuing education activities including live and on-demand webinars, legislative updates, and ACVP annual or regional conferences.

Standard 5

The pharmacy marketer will not be involved in agreements which provide financial incentives to prescribers to refer patients for services.

Standard 6

The pharmacy marketer will have a broad knowledge of FDA compliance guidelines and regulations related to the marketing of pharmaceutical products and services. They will not be involved in marketing activities that will place the ACVP pharmacy for which they are providing services in a position of non-compliance with these guidelines and/or regulations.

Standard 7

A proper professional image shall be presented by the pharmacy marketer to potential prescribers and vendors. This image shall include neat and professional attire.